中國凈水器三四線下沉市場發展潛力巨大_新聞資訊_企業介紹_深圳市美爾康環?？萍加邢薰?/title> <meta content="111,1524854544554" name="keywords" /> <meta content="隨著我國居民收入穩步增長，消費結構加速升級，人民群眾對飲水健康關注度顯著提高，凈水器在一、二線城市逐漸普及，2020年受新冠疫情的影響，我國凈水器市場規模大幅下滑，目前一二線城市凈水器市場處于存量替換階段，但總體而言我國凈水器在全國的普及率仍然較低，三四線下沉市場發展潛力巨大。" name="description" /> <meta name="renderer" content="webkit"> <meta name="force-rendering" content="webkit"> <meta name="viewport" content="width=device-width,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no" /> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black"> <meta name="format-detection" content="telephone=no"> <link rel="icon" href="favicon.ico" mce_href="favicon.ico" type="image/x-icon"> <link rel="shortcut icon" href="favicon.ico" mce_href="favicon.ico" type="image/x-icon"> <link rel="stylesheet" href="/css/style.min.css"> <link rel="stylesheet" href="/css/animate.min.css"> <meta http-equiv="Cache-Control" content="no-transform" /> <meta 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<span>時間：</span><span>2021-05-21 10:50:55</span> </div> <div class="artInfo-con"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; color: rgb(51, 51, 51); word-break: break-word; font-family: "><a target="_blank" class="keylink" style="text-indent: 2em; color: rgb(219, 33, 76); cursor: pointer; padding: 0px;">凈水器</a><span style="text-indent: 2em;">也叫凈水機、水質凈化器，是按對水的使用要求對水質進行深度過濾、凈化處理的水處理設備。隨著我國居民收入穩步增長，消費結構加速升級，人民群眾對飲水健康關注度顯著提高，凈水器在一、二線城市逐漸普及，2020年受新冠疫情的影響，我國凈水器市場規模大幅下滑，目前一二線城市凈水器市場處于存量替換階段，但總體而言我國凈水器在全國的普及率仍然較低，三四線下沉市場發展潛力巨大。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097532131372.jpg" class="" width="407" height="251" alt="未標題-1.jpg" title="1622097532131372.jpg"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">1、中國凈水器市場規模大幅下降</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">2020年受新冠疫情的影響，一方面房地產開工建設進度放緩，造成凈水器家裝市場的需求的下降，另一方面線下零售店鋪在年初疫情期間客流大幅降低，整體凈水器行業市場景氣度大幅下降，根據奧維云網公布的數據顯示，2020年我國凈水器市場整體銷量為1016.9萬臺，同比下降10.6%，銷量首次出現下滑，整體零售額為239億元，同比下降22.7%，達到近三年最大降幅。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097469654816.jpg" class="" width="500" height="355" alt="中國凈水器三四線下沉市場發展潛力巨大_1"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; font-size: 12px; text-indent: 2em; color: rgb(153, 153, 153); word-break: break-word; text-align: center;">(圖片來源：慧聰網，侵刪)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097470694875.jpg" class="" width="500" height="357" alt="中國凈水器三四線下沉市場發展潛力巨大_2"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; font-size: 12px; text-indent: 2em; color: rgb(153, 153, 153); word-break: break-word; text-align: center;">(圖片來源：慧聰網，侵刪)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">2、中國凈水器線上銷量首次超過線下</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">近年來，電商的快速發展使得凈水器線上銷量規模不斷擴大，2019年我國凈水器線上渠道銷量占比達48%，2020年受新冠疫情的影響，加上電商直播興起，進一步推動凈水器線上渠道銷量的增長，2020年中國凈水器線上渠道銷量達648.9萬臺，同比增長18.8%，線上渠道銷量首次超過線下渠道銷量，占比達63.8%。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097470417446.jpg" class="" width="500" height="342" alt="中國凈水器三四線下沉市場發展潛力巨大_3"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; font-size: 12px; text-indent: 2em; color: rgb(153, 153, 153); word-break: break-word; text-align: center;">(圖片來源：慧聰網，侵刪)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">3、中國凈水器平臺電商渠道銷售額占比有所下滑</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">目前凈水器的線上銷售渠道主要分為平臺電商和專業電商兩大類，2019年凈水器通過平臺電商渠道銷售額占比為45.3%，通過專業電商渠道銷售額占比為54.7%;2020年平臺電商渠道銷售額占比進一步下滑，2020年凈水器通過平臺電商銷售額占比為44.7%，通過專業電商銷售額占比上升為55.3%。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097470187441.jpg" class="" width="500" height="347" alt="中國凈水器三四線下沉市場發展潛力巨大_4"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; font-size: 12px; text-indent: 2em; color: rgb(153, 153, 153); word-break: break-word; text-align: center;">(圖片來源：慧聰網，侵刪)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">4、中國凈水器線下市場品牌集中度高</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word;">從品牌集中度來看，線上市場品牌集中度低于線下市場，2020年線上市場CR5為59.7%，CR20為89.2%;而線下市場CR5為78.7%，CR20為96.9%，總體而言線上市場品牌競爭相對分散，線下市場頭部品牌更為集中。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 10px 0px; line-height: 30px; text-indent: 2em; word-break: break-word; text-align: center;"><img src="/ueditor/php/upload/image/20210527/1622097471477527.jpg" class="" width="500" height="349" alt="中國凈水器三四線下沉市場發展潛力巨大_5"/></p><p><br/></p> </div> </div> </div> <div class="Footer-wrapper"> <div class="footer-container"> <div class="wid clearfix"> <dl class="F-nav"> 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